About Us

Steve Alach, Director

Steve originally bought into Prospace in 2012 as a minority shareholder. Ultimately the decision was made to simplify the Prospace business and close New Zealand Manufacturing and Design and concentrate on offshore manufacturing and sourcing. The business is now owned 100% by Steve.

Steve founded the Amazon retail chain in New Zealand and led it until it’s eventual sale to the Billabong Group where he was General Manager of Billabong and Amazon New Zealand for several years. He understands retail from the shop floor up and has a terrific understanding of what it takes to deliver in retail shop design and fixtures.

Steve is still actively involve in retail by way of a shareholding in a New Zealand outdoor furniture business, Outside Space and remains committed to helping retail business deliver their instore fixture needs in a cost effective and timely manner.

+64 21 610 140

Jonathan Russell


Jonathan has joined Prospace after a career in general management most notably within one of the world’s largest dairy companies, Fonterra and at one of the most famous ad agencies, Saatchi + Saatchi. He has worked extensively with retailers from supermarket chains to fashion outlets and is passionate about the world of retail.

He has extensive knowledge of shopper marketing best practice and is passionate about rewarding

shoppers with great retail experiences and ensuring retail is an immersive brand experience.

Jonathan is currently in charge of our Asia office and has been tasked with developing growth in this region and facilitating the smooth interface between our clients and the manufacturing and procurement out of China.

+86 138 6047 2352

Dan Eagles

General Manager Australia

General Manager of Prospace Australia, Dan joined the business after a long career in retail, holding positions from Operations to Creative Director. More at home in the water or on the snow, rather than the office, he calls it research - so the best way to contact him is on his mobile.

Dan has a wealth of experience and passion for retail, having worked with a large number of brands throughout the Asia Pacific region. He has driven and been involved in the opening of stores through Asia, the Middle East, Australia & New Zealand, from small boutique locations through to big box retail.

Clients recognize Dan’s talent in articulating their brand into a physical environment through great store design, visual merchandising and marketing. His passion lies in creating a spectacular brand-immersive experience that delivers outstanding commercial results.

+61 438 102 384

Sam Hayden-Smith

Key Account Manager

Key Account Manager at Prospace Asia, Sam joined the team to develop new business and rock the China market. Born in Adelaide, raised in Utah, California, Melbourne & Sydney...also lived in Hawaii, Taiwan, Japan and now China, Sam is very comfortable in Asia.

At the University of Sydney, Sam failed dismally at Economics and excelled in Mandarin until people actually started to wonder whether he was Chinese. With his strong language skills he is able to communicate with local clients and factories clearly to overcome the very large linguistic & cultural barrier that exists when doing business in China.

With over 10 years’ experience in the fashion industry Sam has a solid understanding of branding, marketing, sourcing & manufacturing...

+86 151 6003 0147

Richard Stanton

Creative Lead

Creative lead designer for Prospace. If he’s not standing on the deck at home, staring out to sea then
he’s out on his bike in the hills somewhere. Obsessed by all things that are light and made from carbon fibre, his main mission outside of work is to have the World’s lightest road bike. Unfortunately, budget restraints are currently limiting this goal!

Richard has worked for a number of design companies around the world including stints in the UK and the Middle east with experience in Saudi Arabia and the UAE. His area of expertise is in creating new and exciting interior environments. He enjoys working though ideas that will deliver outstanding and innovative designs to clients while being on budget and on brand.

+64 21 178 3665

Prospace are suppliers to the retail and commercial fit-out sector. We are specialists in the sourcing, manufacturing and shipping of custom retail fixtures for customers located around the globe.  With local Chinese staff on the ground at our Xiamen China office located close to our partner factories, we have established an extensive and reliable supply network allowing projects to be handled promptly and sourced efficiently.

We are equally capable of bespoke, boutique projects as we are at managing the high-volume manufacture of large-scale commercial joinery contracts.

The unbeatable combination of having highly qualified, full-time long-serving staff members based in our China office and oversight from our NZ-based director, a former national retailer himself, means we consistently deliver a high-quality service to our retail commercial customers. The result is a low-risk, well-executed and transparent service, and long-term relationships.

What we supply:

The range of items we supply is diverse and includes shop fixtures such as racks, desks, mirrors, branded items, signage, drawers, wardrobes, branded hangers, belt racks, shelving, bespoke joinery pieces, mannequins and occasional chairs.

Who we supply:

Our clients have included local and international retail brands including Billabong, Skechers Shoes and other multinational retailers. We have also sourced and supplied fixtures for commercial property development projects.

Where we supply:

Prospace has been completed projects for clients in Australia, the South Pacific, Singapore, Hong Kong, Dubai, Indonesia, and more recently, Europe, Canada and the US.

Who we work with:

We are happy to deal directly with the end customer. We also maintain strong relationships with local and offshore designers and fit-out companies so we can recommend partners if there is a requirement for this level of service. We found working with existing designers and fitout contractors enabled more specialisation in the global sourcing and less conflicts of interest in the overall process of delivering a finished product.

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